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At a glance

The Challenge

Drive incremental growth of the Melbourne Storm fan following
Tap into new audiences outside of existing club loyalists in order to increase patronage in a market where NRL is not the key sporting code (compared to AFL) and overall membership is waning

The Objective

Increase ticket sales and membership sign ups
Target a mix of current memberships and prospective casual attendees / Melbournians that are most likely to contribute to the growth of the Melbourne Storm fan following.

The Method

Coordinate Digital DR Channels
Manage the most efficient / effective digitally led Direct Response game plan for driving incremental ticket sale / membership growth.

Client:

Melbourne Storm

Year:

2017

Industry:

Sports

Outputs:

Programmatic and Search

Approach

User
Journey

The consumer journey was mapped against existing Melbourne Storm members and prospect audiences. This was reflected in the dynamic creative strategy each individual was exposed to depending on their online behaviour evident on-site..

Results

Campaign
Performance

With a strong Membership Launch Campaign at the start of the NRL season, ADMATIC was quickly able to show  drastic improvement in CPA within just 2 months of activity

See how ADMATIC can help you

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2017-10-30T22:45:09+00:00