At a glance
They need to drive large volumes of post-graduate applications into high priority courses spread across nine different faculties and areas of interest.
Campaign performance must beat last year’s results and hit the new targets, but must use the same budget as last year. They also need to improve the student experience with better messaging.
Each user’s journey should be mapped out and optimised. The campaign must be daily monitored and manually optimised to ensure maximum efficiency.
ADMATIC mapped the user journey of potential students on a
behavioural flow built from lessons learned from previous
student behaviour, which was updated and optimised in real time.
ADMATIC ran a campaign that consistently hit weekly targets and ultimately delivered on our application goals, whilst using the same budget as the previous year.