Loading...

At a glance

Challenge

Sydney University has aggressive post-graduate application goals.
They need to drive large volumes of post-graduate applications into high priority courses spread across nine different faculties and areas of interest.

Objectives

Efficiencies and Performance
Campaign performance must beat last year’s results and hit the new targets, but must use the same budget as last year. They also need to improve the student experience with better messaging.

Method

Understand the Student
Each user’s journey should be mapped out and optimised. The campaign must be daily monitored and manually optimised to ensure maximum efficiency.

Client:

The University
of Sydney

Year:

2016

Industry:

Education

Outputs:

Programmatic, Social and SEO

Approach

User
Journey

ADMATIC mapped the user journey of potential students on a
behavioural flow built from lessons learned from previous
student behaviour, which was updated and optimised in real time.

Results

Campaign
Performance

ADMATIC ran a campaign that consistently hit weekly targets and ultimately delivered on our application goals, whilst using the same budget as the previous year.

See how ADMATIC can help you

GET IN TOUCH
2017-06-16T02:55:52+00:00