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At a glance

The Challenge

Voyages needed to increase bookings
They were aiming to increase real bookings as previous campaigns had built up lower quality traffic with high bounce rates.

The Objective

Efficiency and Performance
Campaign performance had to improve on previous campaigns and drive ‘sticky’ traffic to increase bookings.

The Method

Understanding the consumer
By finding true audience insights through a combination of Category, Context and Consumer analytics.

Client:

Voyages

Year:

2017

Industry:

Tourism

Outputs:

Programmatic display

Approach

User
Journey

Consumer behaviour flows were mapped on the Voyages site from the initial landing page through to completed purchase. This formed the basis for the ADMATIC retargeting strategy.

Results

Campaign
Performance

Using the ADMATIC dynamic retargeting framework, we were able to deliver constant improvement in overall bookings, basket size and CPA.
ADMATIC was able to improve campaign ROI each month and finished with an overall campaign ROI of 813%.

See how ADMATIC can help you

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2017-06-16T03:50:23+00:00