At a glance
They were aiming to increase real bookings as previous campaigns had built up lower quality traffic with high bounce rates.
Campaign performance had to improve on previous campaigns and drive ‘sticky’ traffic to increase bookings.
By finding true audience insights through a combination of Category, Context and Consumer analytics.
Consumer behaviour flows were mapped on the Voyages site from the initial landing page through to completed purchase. This formed the basis for the ADMATIC retargeting strategy.
Using the ADMATIC dynamic retargeting framework, we were able to deliver constant improvement in overall bookings, basket size and CPA.
ADMATIC was able to improve campaign ROI each month and finished with an overall campaign ROI of 813%.