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Why Us 2018-04-23T07:53:31+00:00

THE APPROACH

ADMATIC’s approach means we relentlessly go where your customers are, no matter which channel or platform or behind-the-scenes tool is best placed to connect with them. Unlike some agencies, we’re not locked in to a specific channel, so we can allocate budgets and focus, with absolute fluidity.

STOP GUESSING,
KNOW

We are the rarest of agencies, giving full visibility on your ad buying platform, vendor contracts, and commercial agreements. When we say we don’t charge media mark-ups, you can actually check every stage of the commercial agreements to know it’s true. Audit it yourself or use a third party.

LOVE YOUR
MONDAY MEETING

It’s time to end the Sunday-night stress, guessing at what’s happening with your customers and brand. Instead, our live dashboard, ADMETRICSTM, is custom built for every client so you can see not just standard metrics, but the metrics that matter most for your business.

Our process is what makes us different.

Planning Your Media

Our planning process starts with the 3Cs:

  •  Context
  •  Consumer
  •  Category

We use data from Roy Morgan, Hitwise (Experian), ComScore, and Nielsen to plan before we start, rather than just launching your campaign with the expectations that the first dollars spent will be wasted on “optimising”.

THE QUESTION TO ASK YOUR AGENCY:
  • How do they use data to understand the customer before spending on media?

Media Modelling

We model which media will reach your customers in the right place and at the right time. We buy and schedule based on the best channel and the best technology for your specific goals, rather than being based on publisher kickbacks and deals.

THE QUESTION TO ASK YOUR AGENCY:
  • Is their media plan based on reaching the target audience and achieving KPIs,
    or is it about the best deals for them and the publisher?

Media Buying And Optimising

Where other agencies separate their people into silos, we organise our teams in dedicated pods, with strategists, traders, search specialists, and client services all working together. Our Australian-based teams work closely together to optimise campaigns across multiple platforms, all with the goal of transforming your business.

THE QUESTION TO ASK YOUR AGENCY:
  • Is the strategist involved in the actual campaign setup and optimisation?

Reporting

ADMETRICSTM is our real-time dashboard, customised for each client with marketing and business metrics. We also give our clients full access to our media platforms. We integrate with your systems, CRM, or Tag Management Solution to provide management-ready reports and make sure they contain meaningful data.

THE QUESTION TO ASK YOUR AGENCY:
  • Are reports management-ready and customised? Is the data real-time?
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Capabilities

We start with strategy and draw on an vast number of tools and
approaches to get results. Our capabilities cover:

  • Programmatic Media
  • Social
  • Search (SEM & SEO)
  • Content
  • Brand and Performance Media
  • Video
  • Mobile and Native
  • Email CRM