Digital Audio 1 May 2020 Get to Know Digital Audio advertising refers to buying advertisements across Streaming Services: live radio and music and Podcasts: original narrative content and catch up radio 15.6M Aussies are streaming audio each month. 23% fall between 25 to 34, listening for over 11 hrs a week. Average listening time has increased 20% over the last 2 years with listeners averaging 6 podcasts per week. Spotify has 3x the reach of audio streaming competitors Soundcloud and iHeart Radio When compared to the top ad supported digital platforms, such as Facebook and Twitter, Spotify has the 4th largest weekly reach. There has been a steady WoW increase of podcast listening, growing 26% over the lockdown period. The largest growth has been seen from new listeners while more people reach for new avenues to fill time. As of early April, News & Politics had increased 81% from unique listens over the previous 8 weeks. Nova’s collection of Health and Wellness podcasts has seen 72% growth, with the majority of content based on mental wellbeing.