We’re all familiar with typing keywords into Google to locate the products and services that we need online. So as a business owner, how do you identify the right keywords to get your offering in front of the right customers?

When it comes to an effective SEO strategy, using a keyword research tool to identify popular keywords by search volume can pay dividends. High-volume keyword targets can be integrated into page title tags, meta descriptions, headings, content and more, to boost search engine rankings and in turn organic traffic.

When it comes to paid tools, the best option available is Google Keyword Planner. Not only is Keyword Planner great for identifying the right keywords to get your ads in front of customers, it’s data is also applicable to research for on-page SEO. In order to use Keyword Planner however, you must be a paying customer of Google Ads.

One of the best free tools available on the internet is Keyword Tool.io, a great alternative to Google Keyword Planner. The free version generates up to 750+ keyword suggestions for every search term entered, based on your target country and language. Recommended by Forbes, Keyword Tool.io often returns long-tail keyword suggestions not picked up by other popular tools.

So what’s the correct way to use a Keyword Research tool? It’s best to start by entering a broad keyword theme, in order to return as many relevant suggestions as possible. Next, sort the keyword selections by average monthly search volume in your target country, allowing you to see which keyword variations attract the highest number of searches.

It’s also important to review the ‘Competition’ column, as it may be more worthwhile to target a keyword with a medium level of competition and rank first, than to go after a high-competition keyword and rank at the bottom of the page. Relevancy is also a key concern, as the higher the relevancy between your page and the target keyword, the better the chances of obtaining a good ranking.

It’s SEO best practice to map a primary keyword target (and secondary if applicable) to each page of a site individually, in order to ensure rankings across a variety of relevant keywords. The better the integration of your keyword target into each page, the more your website will be rewarded by Google with first-page rankings.

Want to get started with keyword research but not sure how? Get in touch with ADMATIC today to find out how we can assist with your SEO strategy.