Founded in 2010, Pinterest has become a platform for users to find inspiration and create ‘scrapbook’ like boards with online content that interests them.
Pinterest is more like a search engine rather than a social media platform – Where users search and browse for desired topics.
Sharing and promoting products isn’t perceived as intrusive on Pinterest, instead it’s encouraged, as it was specifically designed to promote products and gifts.
Due to the nature of the platform, Pinterest demands visually compelling creative. The Pinned Ads should tell a story and drive people to want to learn more about a particular topic or brand. To achieve these recommendations, free webinars have been provided online to educate advertisers on creative best practises. These guidelines can also be downloaded via the Pinterest website.
Pinterest recently integrated with DoubleVerify, a ‘digital media measurement, data and analytics software platform’. This integration will help ensure proficient ad viewability and media quality. In addition to Pinterest, the platform also authenticates media quality on YouTube, Facebook, Snapchat, Instagram, and Twitter.