In the ever-changing world of SEO, it’s important for digital marketers to keep up-to-date with the latest SEO trends. SEO has become more sophisticated and many older strategies are not only ineffective in today’s SEO landscape, but some outdated tactics can even negatively impact SEO. Let’s take a look at some of the key SEO trends that digital marketers should know about.
1. Google’s New Core Web Vitals
Original and relevant content will always be important for SEO, but as of August 2021, Google has outlined that it will also be including Core Web Vitals as a ranking signal. Core Web Vitals are a set of user-focused metrics designed to measure a page’s ‘health’ in terms of providing a smooth and seamless user experience. A website’s user experience score will depend on three components: content loading speed, interactivity, and visual stability. Core Web Vitals should be a focal point of any future SEO strategy.
2. Passage Ranking
A key goal for SEO professionals is to rank their page number one for a relevant search query. Achieving this goal has become increasingly difficult with many companies striving to achieve the desired ‘top position.’ In comes passage ranking. Passage ranking is a new way Google ranks specific pages that may help companies rank first for a specific expert. Google will now isolate the sentence, phrase, paragraph it deems most relevant, and will then rank the page based on that specific content. For digital marketers, this means more importance on long-tail keywords, headers, and of course, content that is unique and relevant.
3. Expertise, Authoritativeness, and Trustworthiness (E-A-T)
Page quality plays a significant role in where a page ranks in the Google organic search results. To improve page quality, digital marketers should consider the expertise, authority, and trustworthiness of a web page. Google wants to ensure that it returns accurate, truthful, and useful information to searchers. The more a page demonstrates expertise, authority, and trustworthiness, the higher it should rank.
SEO trends change every year, and it is important to keep up with the latest SEO trends to improve rankings and user experience.
Need help with keeping up-to-date with SEO changes? Get in touch with ADMATIC today and find out how we can help.