Who is Are Media?
Are media, formerly known as Bauer Media, are an ANZ publisher with a wide range of content targeted to women, such as The Australian Women’s Weekly.
Who are Taboola?
Taboola is a New York based advertising company, offering native discovery ad placements across search, social and web.
What does this mean?
Are Media’s websites will now integrate the Taboola Feed. This will allow the publisher to display content recommendations & referrals to users.
“Partnering with Taboola gives us access to their powerful recommendation engine that provides us with even more valuable data and insights on the content interests and behaviours of our users”
– Asa Rossier, Are Media head of product.
How can we use it?
The partnership will allow advertisers to access insights and data on Taboola hosted content, via Are Media. Page views and engagement will be accessible to monitor real time.
If you would like to find out more about how you can implement native in your next campaign, reach out to us!