Do customers frequently use a suburb or city name to find the services that your business offers online? With 46% of all Google searches in 2020 being for local information, there’s never been a more important time to optimise your web presence for local business searches.

Searches including the phrases “near me” and “close by” in particular have grown by more than 900% over the past two years. So how do you get your business to rank for location-based searches in a sea of competition?

That’s where Google My Business comes in. Google My Business is a completely free local SEO tool, provided by Google to assist business owners with getting their products and services in front of potential customers nearby.

The platform provides a comprehensive business profile that not only displays in the search results page local pack, but also displays to users on Google Maps. With 72% of consumers who perform a local search going on to visit a store within 8 kms, the bonus of a presence on Google Maps is all the more important.

Optimising your Google My Business listing for local search is easy, with the opportunity to define a service area of operation by city and region. Target keywords can be included in both the business description and category selections, while creating keyword-optimised product posts can also help your listing to appear for related searches.

As customers can leave a star rating and review for your business through the listing, it’s important to monitor these regularly and respond. Incentivising customers to leave a Google My Business review can also be a great way to boost the position of your listing over competitors, with those displaying a higher average rating more likely to rank first.

Another easy way to stand out over and above competitors, is to create a local post with a special offer or update. These posts are displayed in conjunction with your listing, and can provide a great incentive for potential new customers to click through.

Want to get started with Google My Business but not sure how? Get in touch with ADMATIC today to find out more.